We conduct continual research among our online competitors to be sure our prices remain the lowest and our customer service the best.
What we have come across as the latest selling technique is that competitors are offering gas cards, other similar incentives and on the spot discounts to sell their product. Their products are marked up enough to allow for $300-$600 "on the spot" discount offers if you will "buy right now, today". Their mark up also includes large commissions, large overhead and call center costs, lead buying, and large advertising budgets.
Our markup will always be smaller because we have a smaller operation. Our operation may not include a large call center, but it does include stable and experienced administrators and "A" rated insurance companies.
The most important things to look for will always be:
1. strong administrator
2. insurance backed product
3. and reliable customer service.